An Importance of Media Literacy
1) Mental codes form stimulus identificatinon and response actions. These are important since before you make a decision and take some actions you need to choose a correct, in your opinion, position or identify what kind of stimulus it is.
2) Media message is a piece of encoded information, which reach its audience though means of mass media: newspapers, TV, radio, and Internet. Among media messages which I have encountered today are movie trailer for Sleepless and Facebook ad about ZAFUL free shipping.
3) Information is produced by people and for people. If we want to regard media as a credible source of information it should be under the control of people and not of a group of owners or politicians. Only in this case it will influence community in a proper way and will not manipulate people’s mind and behavior.
4) Media literacy helps me to analyze given information, to think critically and not to take everything at a face value. Because I do not want to be taken in. In terms of professional life it helps to find out advantages and disadvantages of each types of media and gives an opportunity to create your own independent media …
