British Airlines Industrial Analysis: British Airways
Executive summary
Based on a theoretical framework of the macro environments, the British Airlines Industry is found to be moving towards the micro-environmental aspects through the low fare airlines ideologies. This research work involves the identification of the concepts of the strategies that aids in providing a competitive advantage as a way of positioning the company in a good state. It has been done through the introduction of the Porter’s Five Model of analysis. After noting down the threats in the entire industry, the company can design the best strategies to employ to prosper. It has been noted in the report that the company stands an excellent chance through emblazing technology, contributing to environmental preservation, and providing consumer-friendly services.
Executive summary ---------------------------------------------------------------------------------
Table of contents ------------------------------------------------------------------------------------
Introduction ------------------------------------------------------------------------------------------
1.1 The external environment ---------------------------------------------------------------------
Political or legal issues ----------------------------------------------------------------
Economic issues ------------------------------------------------------------------------
Social-cultural issues -------------------------------------------------------------------
The Technology ------------------------------------------------------------------------
The Environment -----------------------------------------------------------------------
1.2 The internal environment ----------------------------------------------------------------------
1.2.1 The threat of new entrants --------------------------------------------------------------
1.2.2 The bargaining power of the suppliers ------------------------------------------------
1.2.3 The threat of substitutes -----------------------------------------------------------------
1.2.4 The bargaining power of the buyers ---------------------------------------------------
1.2.5 The existing rivalry among the key players ------------------------------------------
1.2.6 The future of the European Airline Industry------------------------------------------
1.2.7 The position of the airline industry in the Industrial Life Cycle -------------------
2. The internal environment -------------------------------------------------------------------------
2.1 British Airline’s Resource based view --------------------------------------------------
2.2 The Value Chain Analysis ----------------------------------------------------------------
3. Public Relations Analysis ------------------------------------------------------------------------
4. Strategic Analysis ---------------------------------------------------------------------------------
4.1 The Business Level Strategy --------------------------------------------------------------
4.2 Corporate Strategy --------------------------------------------------------------------------
4.3 Future evaluation strategies ----------------------------------------------------------------
4.4 Implementation techniques -----------------------------------------------------------------
5. Conclusion ----------------------------------------------------------------------------------------------
6. References -------------------------------------------------------------------------------------------
Introduction
The British Airline Industry, in general, is one of the low-fare airlines and using such a model to maximize its profitability. Both the micro and macro-environments have been the key contributors to the modern development of the industry, owing to mind that they two impact negatively or positively to the overall development. The industry has been faced with competition, amidst the small customer inflow. However, the recent liberalization processes have led to dramatic progress and the need to strategically position any company, especially the new entrants. The critical approaches of the British Airlines towards ideal strategic goals have mapped the industry among the most competitive industries globally.
1.1 The external environment - Macro Environment: Theoretical framework of the PESTEL Model.
While assessing the macro-environment of the Airline Industry, the PESTEL Analysis Model is important. In the model, five fundamental concepts that are analyzed, namely; the Political or Legal, Economic, Social, Technological, and Environmental factors. Upon evaluating the PESTEL factors, a company can quickly identify the available opportunities as well as the threats that the firm faces. In turn, recommendations can be made for the future trends and requirements in a bid to change the business strategies (Johnson, …
