Business Plan
Table of Contents
Table of Contents
Executive Summary
Company Description
Organization
Location
Capitalization
Business Concept
Concept Description and Statement
Sample Menu
Design/Layouts
Management Team
Managing Partner/Owner - [Name of Owner/Partner]
General Manager - [Name of General Manager]
Kitchen Manager/Chef - [Name of Kitchen Manager]
Management Agreements
Confidentiality Agreements
Market Analysis
Industry Assessment
Target Market
Location Analysis
Competitive Analysis
Marketing Strategy
Overview
Customer Database
Frequent Diner
Email Campaign
Mailer campaign
Community/Charity Involvement
Business Relationships
4 Walls Marketing
Public Relations
Advertising
Operations
Overview
Staffing
Training
Daily Operations & Production
Customer Service
Suppliers
Management Controls
Administrative Systems
Investment Analysis
Source of Funds
Capital Contributions (Investment Roles)
Growth Plan/Exit Strategy
Expansion Plans
Investor Exit Options
Investor Expansion Options
Financial Projections
Project Sources & Uses of Cash
Capital Budget (Start-up Cost Projections)
Sales Projection
Hourly Labor Projection
Detailed Statement of Income & Cash Flow Year 1
Summary Statement of Income & Cash Flow Year 1
Summary Statements of Income & Cash Flow Years 1-5
Break-Even Cash Flow Projection
Appendices
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