Different Ways of Making Advertising for Luxurious Clothing Successful
Social Psychology
Social psychology is a branch of psychology science that deals with how individuals behave, feel, and think in the influence of actual imagining or presence of other people. Anything that inflicts a change in any individual thoughts or triggers attention affects the person psychologically. Using such situation many people take to their advantage to acquire something they are interested in from the subjected person. Connecting to social psychology, what would make a successful luxury clothing advertisement? (DeLamater & Ward, 2013).
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The essence of advertising is to capture the target market psychologically by getting their attention and giving them reasons as to why the product in question can suit their needs. Once capturing the consumer's mind is done then the user gets lured into purchasing the product. For expensive product are neither a necessity nor an immediate product, various techniques are used to get the product sold successfully and also in coming up with a good advertisement scheme.
Luxury
Luxury is something that has no immediate impact on needs but is something that we cannot do without it. Luxury constitutes to culture and requires a deeper understanding before venturing into its line of business due to its difference of fundamentals from another type of products. Luxury originated from societies with social classes of royalties and aristocrats who wanted to differentiate themselves from others. In the modern world the issue of social classes exist no more but what remained constant is the urge people had in trying to distinct from other people, to be admired, respected, and recognized based on their possessions (Chevalier & Mazzalovo, 2012).
Consumer’s Attitude Regarding Luxury
Excessive conspicuousness and mental reservation: in most cases, a high price is considered a show-off and indecent, conspicuous by the excessive consumption may also degrade the value intended for the luxury brand. Despite the situation, many consumers confess to buying expensive products due to the intrinsic quality and not to impress other people.
Uneasiness and personal distance: some individual feel distant from the expensive products because of price and intimidation, but nevertheless they still find a way to acquire the products and be part of it.
Involvement: considering pleasure and interest, many consumers use big words to describe luxury, and for some, they acquire the product due to satisfaction and associate with festive. Also, some customers use the products to say about themselves and to express who they are.
Key Factor Contributing to Success
Most people look for ways on which they will elevate themselves either culturally, socially, and economically. Luxury is one of the tools people use to distinct themselves from others. Luxury is often used as a symbol of success, doing well with life situations, and achievement. Looking at a luxurious clothing line the brand has the responsibility to create and maintain a personal connection with the client.
People
The value of individuals is a crucial component in promoting a brand in the luxury world. …
