Global Business Environment
1. Introduction
In conditions of business globalization, it is important to investigate the global business environment in order to understand how it can influence certain business opportunities. In our work we will summarize the news presented by Eliza Brooke in the article written on September 24, 2015 and examine their impact on the strengths, weaknesses, opportunities, and threats of the Canadian businessperson. Thesis: the Canadian businessperson has an opportunity to become a unique representative of the company H&M Beauty at Canadian and international markets. If the Canadian businessperson runs a store which sells beauty products in the local market, the new brand will become one of the main rivals.
2. Main Body
The summary of the article written by Eliza Brooke
The article “The Latest in H&M’s Plans for Global Domination: Expanding Beauty, Opening 3 Stores a Day” written by Eliza Brooke, presents H&M’s plans about the globalization of its business. At first, at the article the new achievements of H&M were discussed. Thus, it was noticed that H&M’s stores had been launched in 700 locations in 28 markets in July. Besides, it is reported that H&M has 3,675 stores all over the world and its global sales have 19 % increased for the period from June, 1 till August, 31. Secondly, the author discussed H&M’s plans for future. According to the article, H&M is going to open 3 new stores a day all over the world. In October the company is opening shops in India and South Africa. What is more, online shops will be available in Switzerland, Russia, Ireland, Japan, Greece, Croatia, Slovenia, Estonia, Latvia, Lithuania, and Luxembourg. Finally, Eliza Brooke discussed that the Swedish retailer was ready to cooperate with other brands and negotiate other concepts for promoting its business. According the article, the major stakeholders are H&M’s company, celebrities who work with the company, retailers, CEO Karl-Johan Persson, consumers of different countries of the world.
The SWOT analysis from a Canadian businessperson perspective
From a Canadian businessperson perspective, the main strength is that H&M is not planning to expand the Canadian market now. Then, if a Canadian businessperson works in the market of beauty products for several years, he has its own consumers who will not be ready to change the cosmetics for the other one. What is more, the strategy of occupation local market allows a Canadian businessperson to focus on the quality of the products or service of the customers rather than quantity. A great amount of retailers and brands which the Swedish retailer is going to sell prevents to check the quality of the service and the products in each shop and the store. The main weaknesses from a Canadian businessperson perspective are lack of well-known global brands, weaker promotion company (lack of celebrities), working at the local market, and lower financial support. In addition, H&M’s global expansion provides a Canadian businessperson with several opportunities. Thus, it allows him to become an exclusive …
