Grieg Star Logistics Company Analysis
Grieg Star is a shipping company that specializes mostly in transporting dry bulk cargo. The company was established in 1884 and is headquartered in Bergen, Norway. Currently, the company operates the fleet of 42 vessels, 10 of which belong to the class of dry bulk Supermax carriers ("About us", 2017). Annually, the company transports approximately 13 million tons of cargo.
Analysis of Company
Nowadays, the company has offices worldwide, including the United States of America, Canada, Europe and South America, therefore international relations are of high importance for Grieg Star. Another crucial dependency of the company lies in the fact that it recruits employees exclusively from Philippines ("About Us", 2017). If Philippines imply additional taxes on people who work abroad, the whole staffing strategy of Grieg Star will have to be accommodated to this change. Finally, the company heavily depends on prosperity of industrial sector. As pulp, pipes, windmills, bags, containers and metals are the main commodities shipped by the company, if demand on them falls, the company will suffer great losses.
Suggestions for improvements
According to 2015 Financial Report, total revenue of the company in 2015 was more than twenty percent lower than in 2014, indicating that the company could have been outmatched by its competitors ("Annual Report 2015", 2017). Therefore, alliance with its competitor is one of the most relevant business strategies for the company to implement. Not only will it save both companies their administrative costs, but together with its competitor, Grieg Star will be able to provide strong presence on the market of dry cargo shipping, attract new customers and overpower other competitors.
Background (2 to 4 lines)
Grieg Star is a shipping company that specializes mostly in transporting dry bulk cargo. The company was established in 1884 and is headquartered in Bergen, Norway. Currently, the company operates the fleet of 42 vessels, 10 of which belong to the class of dry bulk Supermax carriers ("About us", 2017). Annually, the company transports approximately 13 million tons of cargo.
Analysis of Company
Nowadays, the company has offices worldwide, including the United States of America, Canada, Europe and South America, therefore international relations are of high importance for Grieg Star. Another crucial dependency of the company lies in the fact that it recruits employees exclusively from Philippines ("About Us", 2017). If Philippines imply additional taxes on people who work abroad, the whole staffing strategy of Grieg Star will have to be accommodated to this change. Finally, the company heavily depends on prosperity of industrial sector. As pulp, pipes, windmills, bags, containers and metals are the main commodities shipped by the company, if demand on them falls, the company will suffer great losses.
Suggestions for improvements
According to 2015 Financial Report, total revenue of the company in 2015 was more than twenty percent lower than in 2014, indicating that the company could have been outmatched by its competitors ("Annual Report 2015", 2017). Therefore, alliance with its competitor is one of the most relevant …
