Hotel Silken Puerta America Marketing Plan
Executive Summary
It is certain that most of the hotel management models and systems are guided by the rules and regulations that are implemented by the hospitality industry within the same sector. As such, one of the key priorities that should be affirmed from the same approach entails the basic understanding of proper management of both the employees and the supervisor. Thereafter, consumer behaviors can be monitored based on the patterns and trends. In this light, with the enhanced technological innovation, it is easier to articulate the right direction of hotel management systems, since it affirms of the issues shrouding proper management skills and the production increment for this consideration. In effective to the management of the hotel, guests and employees are two major priorities that determine the budget, trends of receiving feedback, situational analysis as well as the application of new trends of managing the business, since they influence the profit maximization, reputation and flexibility of the hotel management models within different platforms.
Most of the case studies in different states have indicated the influence that customer are satisfaction has had towards god management systems, increase in productivity and the profit maximization in the same sector. Therefore, with the assurance of the backgrounds of several hotels, which have successfully affirmed to the decisions made within the organizations, it is easier to describe and practice good customer care relationship. With the same influence and impact, most of the issues discussed within the sectors of a hotel always revolve around good relationship, quality delivery of services and the assurance that the commodities, which in this case are foodstuff, produced within the hotel sector, are of quality state. Generally, market competition, situational analysis, trends in buying and purchasing and finally, the budget, affect the decisions made by most of the stakeholders in an organization and therefore, the hotel.
Situational Analysis
As Hotel Silken Puerta, it is certain that the major competitions within the marketing place are inclusive of the Hotel Casa 1800 Granada, the Hotel Alhambra Palace, Juemeirah Port Soller Hotel and Spa, among others (Shamim & Cang,2017). With its location at the center of the entertainment district of Madrid, Silken Puerta is one of the exemplary places to be when visiting Spain as it overs a huge and better part of the hospitality industry, which is packaged by most of the issues related to the guests within the industry, among other issues. The specific challenges faced by the business in the hotel industry are inclusive of the customer care representative department, whereby, most of the times, the consumers find it quite challenging in confiding in other stuffs from the same hotel management system. In addition, most of the guests at the Hotel Silken Puerto experience difficult times in connecting with other individuals, who have experienced poor customer care relations and development within the organization (Noone & Enz, 2017). With the same tempo, the consumers and guests at the hotel have often withdrew their loyalty towards the …
