IPhone 7 Marketing Strategy
The Apple products price and distribution plan shall base on the peculiarities of mobile devices market. The market of digital devices and particularly mobile phones is very reach and the targeting audience depends on the model. iPhone consumers. Apple Inc. main product for a long period were computers, cut currently the wide range of the electronics represent the company The very same price and distribution strategy will be made for one of the last products by the corporation, which is iPhone 7. The best pricing technology to combine skimming and product line pricing. The best distribution strategy will be combination of the distribution channels.
The price strategy bases on the two extremes. It cannot be lower than the cost of creating the product and higher than the demand (Kotler et al, 2005). The best strategy is to make a research how does each item cost, starting from the production to its delivery on the shelf of shop (Longenecker, 2006). They are salaries, materials, marketing costs, other expenditures like rent or electricity. The strong PR of every new product and durable work always accompanies the new iPhone launch with the customers and prospects. That is why the costs shall include this as well. Than it is necessary to make a research of the demand. IPhone models have always been in request, since the quality and the advanced technologies make the device very desired. The perfect UX and UI created the high demand and the popularity of the device not only in the US but also worldwide.
Skimming that it used by Apple has its own particularities. The price of the device sets high from the very beginning, and does not decrease until the launch of the next model. It helps to keep the image of stability and concentration on the quality but not quantity. On the contrary, another competitors release many new models constantly for the all segments of market. The business of the Apple does not require penetration, so it is nice to use the premium pricing for the new model. The price of iPhone 7 will only change according to the line product price, since models with more memory are more expensive.
In the contemporary world, it is wise to use combined channels for the distribution strategies (Product Life Cycle, 2009). The selective channels of distribution of iPhone shall add value and decline mass character. The combination of the online and retail sales will increase the distribution. When it comes to the distribution channels, the best option is to use combination of direct sales and re-seller points. Currently both channels are available online and physically.
The first popular way is Apple Store. The network of the stores is available in the most of big cities worldwide. The exclusive shops for iPhone offer to the customer the immediate possibility to try to compare different products available. It is more probable that the sale will happen after physical testing.
Shopping online at the Apple Online Store makes the …
