IT Today Company Analysis Scholarly Activity
This paper is concerned with the situation analysis of IT Today company. Its subsections cover the parts of the marketing plan of the development of the company that are focused on the particular fields that deal with the elaboration of the marketing strategy of IT Today company and its further approach to its target consumers. The situation analysis reveals the general background and the conditions of the operations activity of IT Today company. The segmentation and target market analysis provides a research of the factors of the functioning of the company that might be dependent on behavioral and psychographic criteria, as well as on the geographic and demographic aspects. This subsection is concerned with the process of determining of the core group of target consumers and clients of IT Today company and the subsequent “decision-making” processes that are relevant to this issue (Fleisher & Bensoussan, 2015, p.11). The subsection that outlines the competitive analysis deals with the thorough examination of the three rival companies that exploit the same niches, and it lets the owners of the enterprise determine the competition policy (Buccirossi, Ciari, Duso, Spagnolo & Vitale, 2013) of IT Today and the approach of the company to the target consumers. The SWOT analysis subsection covers the internal strengths and weaknesses of IT Today company, and also considers its external opportunities and potential threats that might be faced by the company (Grant, 2016).
Segmentation & Target Market Analysis
IT Today company is predominantly aimed at the operations activity that provides its customers with the services as the technological assistance and IT support. This startup is focused on helping and supporting average consumers of the modern technologies that experience certain problems with their successful and incessant operation. The situation analysis reveals that the potential activity of the IT Today enterprise depends on the scope of the perplexing situations faced by the users of Internet technologies and computer applications. It is evident that today a vast number of people incorporate such handy gadgets as smartphones and tablets in their work and studies, use laptops and computers on a daily basis, and also utilize various kinds of mobile
applications and browser add-ons. Still, a lot of people feel insecure when using these modern gadgets and technologies. Consequently, IT Today company is generally focused on the assistance to any users that lack proficiency in any kind of computer technologies. The enterprise addresses a wide range of issues that might be connected to the problems with hardware, software, and any other kinds of potential difficulties and challenges that might arise in the respective field.
The functioning of IT Today company is intertwined with a set of particular criteria that are concerned with the conditions of behavioral and psychographic nature, and also with the issues that are connected to geographic and demographic factors. The comprehensive examination of the combination of these points …
