Marketing and Promotion: Runjhun Jewellery
Runjhun is an online jewellery shopping destination, offering a variety of unique collections of polki, kundan, American diamond as well as jaipuri jewellery from all states of India. First of all, each piece of jewellery is crafted by a highly-professional craftsman with full devotion and hard work. Secondly, the company performs Pearl jewellery by using the fine quality of pearls as a part of all sorts of ornaments. Runjhun jewellery knows how to transform dreams into reality in the form of jewellery designs and to provide the best result for the potential customer. However, in order the company has a significant profit, they have to advertise and promote all products in the new market. An effective product promotion will provide opportunities to get the brand in front of the public and attract new customers as well.
Promotional Campaign for Runjhun Jewellery
Due to the fact that the company is interested in reaching not individual users, but retailers and distributors, the promotional campaign should focus on a very narrow segment of decision makers at retail and distribution companies and other types of sales representatives. Therefore, contests and exhibitions are great places to perform the products for the sales distributors and retailers. The main idea of the contest is to put a logo in front of the public and attract as many customers as it is possible which will definitely help to increase brand awareness. Moreover, sponsorship contests can bring attention to the product of a variety of distributors companies, which can further propose mutual cooperation or a new contest participation program.
Furthermore, a jewellery exhibition is a perfect place for promotion because it is a place where they can assess the quality and compare the production with another with another manufacturer. India usually proposes a variety of exhibitions such as: India International Trade Fair, Mumbai Jewellery & Gem, Kolkata Jewellery Show, Zok Jewels, Gem & Jewellery India International Exibition, HIGHE, Hyderabad Jewellery, IIJS, Jaipur Jewellery Show and many others (Exhibitions Jewellery in India, 2016). Having observed, a variety of exibitions in India, it is recommended for Runjhun Jewellery to perform its production in the Kolkata Jewellery and Gem Fair 2016. The Kolkata jewellery retail market is pegged at an approximate Rs. 2500 crores and the city opens many opportunities for promotion and growth both in the wholesale and retail of jewellery.
In the previous 2015 year, Kolkata Jewellery and Gem fair was from 10-12 January and had a tremendous success, due to the fact that they provide a one stop destination for jewellery manufacturing houses to tap into the huge market of Eatern Bihar, Orissa, West Bengal, Sikkim and the entire North East region within the nearest countries participation such as Bangladesh, Bhutan and Nepal. Runjhun Company should be a part of this year exhibition, which will be held from 17-19 December, 2016 (Kolkata Jewellery & Gem Fair 2016, 2016). Runjhun Company can register on the third Kolkata Jewellery and Gem Fair through the following link http://ubmonline.fingoh.com. It will …
