The Effects of Tobacco Advertising On Youths example

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The Effects of Tobacco Advertising On Youths

Table of Contents

Introduction……………………………………………………………………………………3
A Brief History of the Creation of Cigarette Ads……………………………………………..3
Advertising of Tobacco Products and Initial Desire to Try Cigarettes………………………..5
Tobacco Advertising and the Desire of Youths to Smoke More ……………………………..6
Advertising of Tobacco Products and Difficulties to Quit Smoking………………………….6

The Main Ways to Reduce the Harm of Tobacco Advertising on Youths……………………7

Conclusion…………………………………………………………………………………….7

References……………………………………………………………………………………..9

Tobacco Advertising and Youths

The topic of the effect of tobacco advertising on youths is paramount and significant, as advertising of cigarettes significantly worsens the health of the population. Most importantly, it contributes to the involvement of children and adolescents in smoking. The largest search engines such as “Google”, “Yahoo”, “Bing”, as well as social network “Facebook”, video hosting “Youtube”, and “eBay” company have already made their choice, preferring to comply with the law and take care of the health of the nation refusing to advertise tobacco. “Google AdWords” prohibits the promotion of tobacco products but allows the promotion of smoking accessories, such as ashtrays, lighters, and cigarette cases (Dunlop, Freeman, & Jones, 2016). Along with this, funds are being actively advertised to prevent the spread of smoking, and for the treatment of this dependence (Dunlop, Freeman, & Jones, 2016). Advertising is not just information about a product, it is the psychological programming of people, as the goal of advertising is not only to report the product, but also to convince people to buy it. Otherwise, advertisers would not invest huge amounts of money on advertising. In the modern world, ad dictates a lifestyle, changes moral and ethical norms and creates new traditions. This is doubly dangerous when it comes to people's health, especially health of young individuals. Consequently, advertising of tobacco products negatively affects youths, as it stimulates interest, causing an initial desire to try cigarettes, encourages smokers to increase consumption of tobacco products, and neutralizes the good intentions to quit smoking or not to try cigarettes in general.

A Brief History of the Creation of Cigarette Ads

In the 1930-1940 years, American tobacco corporations developed a severe competition for the sale of their products. Since this time, cigarette manufacturers have come up with sophisticated methods of advertising to stimulate sales (Arnett, 2007). For example, the company “Philip Morris” promoted its cigarettes under the motto “Mild as May” (Arnett, 2007). Later, there was an advertisement in which children assured their moms and dads what excellent taste Marlboro cigarettes have. The press published articles on the benefits of smoking, such as “Smoke cigarettes for your health” (Arnett, 2007). Already in the thirties, tobacco companies began to conclude deals with famous athletes, actors, film studios, and even some well-known medical publications were brought in to advertise tobacco products. Manufactures of cigarettes were one of the first industries that widely advertised their goods on television. The main sponsors of various television shows in America from the 40's to the early 60's were the movers of the tobacco business. Famous athletes and …

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