The Power of Marketing
The knowledge and understanding of the needs of customers is a valuable tool that helps marketers to create the products that stimulate the development of consumers’ wants and must haves.
Saxena (2009) states that the reaction of consumer can vary since they might be “responding the way the marketer wants and on other occasions just refusing to buy the products from the same marketer”. Therefore, it is a marketer’s task to explore the target market and design the marketing strategy according to the needs, wants and must haves of the customers. Saxena (2009) claims using the right words is a key to success. This means that producing a marketing strategy that would match consumers’ expectations would ensure future success of the campaign. I believe a marketer can influence greatly the outcome of sales, yet before starting any contact with consumers it is important to understand what they truly need and try to predict future reaction of the target market.
Steve Jobs (Steve Jobs on Marketing, 2013) states: “Marketing is about values”. Therefore, a marketer has to see what customers value and what they expect from the company. There is no way of stating that customers blindly follow what the market dictates to them. It is rather the marketer who has to design marketing campaigns according to the current trends and needs of the society. What is expected from a marketer is to understand the needs of the customers and from this point to develop the future wants and must haves. Thus, the needs that customers have create a background for developing future demand and product popularity. Understanding the needs of the market is a valuable tool in developing a successful marketing strategy.
Having understood the needs of the customers, a marketer can develop products that would create further wants and must haves of the market. Therefore, based on the customer needs, a marketer can shape their wants and must haves.
References
Saxena, R. (2009). Marketing management. 4th ed. New Delhi: Tata McGraw-Hill.
Wolf, Jason. (2013, Dec 3). Steve Jobs on Marketing. Retrieved from …
