Unit II Scholarly Activity: The Company Overview and Market Research
This paper is concerned with the Company Overview and Market Research. The company chosen to be analyzed in this paper is IT Today. This overview reveals the aspects that present the company to its target customers, providing all relevant data that is pertinent to the case. Also, this review outlines the major strategies of the IT Today company and gives a comprehensive PEST analysis that takes into consideration numerous factors of the macro environment.
IT Today enterprise is a startup business that is predominantly concentrated on providing technological services and assistance to the average consumers. Its target audience is presented by the users of the cutting-edge gadgets, software, and technologies, who do not feel very confident in operating them. Consequently, the major strategy of the IT Today company might be attracting the attention of the average consumers. Considering the fact that today the predominant number of youth might not experience any problems with using gadgets like smartphones, tablets, and laptops, the company should be more concentrated on the older generation. Also, it might address the needs of the business executives who are busy at work to maintain the technological operations activity. Consequently, IT Today company might be focused on providing assistance in networking as well.
The research strategies embraced by IT Today company might comprise a vast number of marketing research strategies to collect proper and relevant information that will help the company obtain a profound comprehension of the direction to be followed in the elaboration of its marketing strategy. Consequently, it is vital for IT Today to utilize the statistical analysis that will demonstrate the rates of the target customers that might be in need of the technological assistance provided by the company. Also, it is crucial to forecast the demand of the potential users if the company services. It might be achieved through questionnaires and advertisement. The other possible way of research to be implemented in terms of elaboration of the marketing strategy of IT Today might be the Internet analysis that comprises the proper examination of the customer goods forums, service review sites, expert opinion networks, as well as the public blogs and customer complaint sites. This might help IT Today company know what problems the internet users have on a daily basis, what gaps in the market are to be covered, and what buying behavior could be expected (Liao, Chu, Chen & Chang, 2012). If a company knows its target customers, it helps its strategists elaborate an efficient marketing plan that will ensure the proper connection with its potential customers and establishment of the bounds with the users of the company’s services to create long-term relationships that would ensure the sustainability of the operation of IT Today as well as the consistency in its income. Consequently, the research strategies utilized by IT Today company should be predominantly concentrated on the consumer market and business analysis, as well as at the process of identification …
