Business Decision Making
Table of Contents
Leisure Needs and Preferences of Residents of the UAE 3
Collection of Primary and Secondary Data 8
Potential Park Attendance 9
The Level of Interest in the Open-Air Ocean World Theme Park 11
Conclusion 16
Business Decision Making
Being a leading Middle East Entertainment Ltd, the company provides services in the real estate development, investing money in theme and amusement parks across the Middle East. The company is going to develop a large-scale open-air Ocean World type theme park in Dubai, UAE. Therefore, it is significant for them to find all necessary information on the amusement park industry sector in the UAE in order to evaluate the investment opportunity and to make some all corresponding business decisions. The paper will analyze the relevant market data and information in the industry as well as produce a professional report, which is based on the findings. Moreover, it will be assessed the residents’ and tourists’ opinions concerning the new project, its location, entertainment, educational areas and activities both for adults and children. The park is planned to be not far from the center of Dubai with a large-scale indoor oceanarium presenting an ocean habitat and marine animals from around the globe.
Leisure Needs and Preferences of Residents of the UAE
The United Arab Emirates has become a leader in the leisure and recreation industry because they are known for its ritz and glamour. It attracts a variety of tourists from different countries in the world, because the country proposes incredible retail offerings, amazing hotels, inspiring attractions, for example ride to the top of Burj Khalifa, the Sheikh Zayed Grand Mosque, desert safaris as well as old-fashioned souks. Dubai is the world’s fastest-growing tourist hotspots and with confirmed investment of $350 billion into the leisure projects by 2020. Therefore, the city is becoming a magnet place for a variety of tourists, making it as one of the most lucrative markets in the UAE. Thus, Dubai is the most appropriate place to develop a large-scale open-air Ocean World type theme park in the area of the UAE. Moreover, Dubai is an excellent place to create and construct leisure and entertainment destination due to its perfect traffic connections with the airports, airlines, hotels, parks, shopping malls and entertainment attractions. The main advantage of the city is its geographic location, which is within 4 hours for 3 billion people, the biggest air transit hub and fast-growing and high-quality assets. However, the UAE needs to have been more budget accommodation in order to attract the customer segment who cannot afford to live in the luxurious hotels.
However, the companies in the industry are planning to develop the sphere of leisure and entertainment, planning such enormous projects as Bluewaters Island, performing the world’s tallest Ferris wheel as well as Dubai theme parks for children …
