Business Proposal
The paper aims at analyzing the management problems that a business currently faces in order to provide recommendations for ensuring the long-term success of an organization. Dough Zone Dumpling House is the organization that was chosen for the analysis. It is a restaurant located in Washington. The restaurant offers the visitors the best dishes of the Chinese kitchen that are very popular in the United States. Dough Zone Dumpling House can be defined as a very popular place for local people as well as tourists from many European countries. However, despite the popularity, the restaurant faces a number of management challenges that can impact the long-term success of the business. In order to identify these challenges, the interview with the Chief Executive Officer of Dough Zone Dumpling House was conducted. Jerry Dough, the Chief Executive Officer of Dough Zone Dumpling House, has been holding this position since May 2014. The restaurant was founded in 2014 so that Jerry has been the only CEO of the restaurant. That is why during the time of leading Dough Zone Dumpling House, Jerry managed to develop an organizational culture in which employees are encouraged to be self-motivated. However, this approach does not contribute to the development of the business in the long-term. That is why the organization faces a large number of difficulties on the way toward staying competitive in the long-term in a high-competitive industry.
Problem Description
Dough Zone Dumpling House is a highly successful business with a large number of repeat customers and a high rating. The restaurant industry where the organization operates can be defined as highly competitive. Despite this fact, Dough Zone Dumpling House one of the leaders of the industry. That is because of the unique selling proposition of the restaurant. Dough Zone Dumpling House offers visitors the convenience of their home where they can try the most popular dishes of the Chinese kitchen at an acceptable price. So that the restaurant targets the audience with low and moderate income levels. As a result, the number of visitors of Dough Zone Dumpling House constantly increases.
However, even successful businesses have problems with management as it is a very complex issue that includes a large number of activities that support an organization. According to the Chief Executive Officer of Dough Zone Dumpling House, one of the most important problems that the restaurant is facing currently is a lack of efforts on marketing. Marketing can be defined as one of the most important issues when it comes to supporting the long-term success of any business (Mudambi, 2002). That is because an effective marketing campaign is able to develop a strong brand with a high level of customer loyalty (Mudambi, 2002). As a result of a high level of customer loyalty, the brand development can be supported by free while very effective advertising called word-of-mouth advertising (Mudambi, 2002). Word-of-mouth advertising is important for every business as happy customers can be defined as one of the most important …
