Individual Case Study Peer Evaluation: General Electric’s Ecomagination Strategy
The general impression of the presentation is rather poor. The approach to the data presentment is perfunctory. The structure of the presentation is unclear due to the lack of content, with core items listed. The research results look shallow as the researcher did not confirm his statements with dates, figured results achieved, and precise actions that were undertaken for fulfillment. The SWOT analysis, in particular, contains the intermixed threat and opportunity factors that are expounded in general terms and do not contain specific outcomes received and actions implemented. The style of data transformation and creative adaptation to engage the audience attentions is not applied. The information massive looks boring and unimportant as if the researcher was not enthralled with the matter. The materials presented prove that the process of the company’s ecological strategy development and integration is not intended to be transparent for the GE stakeholders. Perhaps, the strategy is clear and sustainable but the researcher created the image of flat ideology. The data looks as taken from one non-scholarly source and escaped from cross-validation. Communication style can be assessed as rather synoptic than exploratory. The statements posted do not allow to understand whether the strategy is successful or requires restructuring. Moreover, the author of the presentation did not address any open items that should be used for further investigation and development. The slides were not equipped with corporate colors and logotype. Some headings are missing. The color accents to point out main ideas were not used. Due to the solid piles of text some items like compensation plans occupy several slides though they could be shown on one or two slides in a schematic or table format.
Culture and Change in Business
The presentation style attracts audience attention and is not overloaded with a number of slides. Though the presentation is not equipped with a table of contents the structure of the data allows seeing a high quality of research and analysis because the statements are concise and understandable. The creativity and originality of the presentation are expressed in a compact format, bright accents, and almost equal scope of information placed on every slide. The logic of information sequence can be easily tracked and the information consumer can see the start and the end of the process to introduce changing corporate culture. Each slide is thoughtfully split into subsequent information zones supported by insightful graphics and schemes. The researcher definitely knows the subject as the core thesis structure assumes supplementary speech with more detailed data on the topic. However, without any additional materials, the single presentation would be too generalized. An appropriate source citation confirms that the author used scholarly source for data analysis and appears to be the original developer of the represented material. Moreover, the identified source offers the audience to conduct individual research to compare the outcomes. The style of communication envisages interactive discussion and interchange of views regarding change process main drivers and tools. The …
