St. Jude Children’s Research Hospital
A children’s hospital is a special healthcare institution that offers and serves only children (Williams & Sharma, 2014). A large part of hospitals are served children from birth up to the age of 18. After pediatric medical and surgical specialties separated from internal medicine and adult surgical specialties, the number of children’s hospitals increased significantly.
St. Jude Children’s Research hospital focuses its efforts on the advance cures and means of prevention for pediatric catastrophic diseases through a variety of professional researchers and innovative treatment plans. This part of the paper demonstrates the marketing and promotional mix of the organization’s social media strategy as well as performs an overview of the current branding and the target market with their main competitors.
The main important advantage of the children’s hospital, it is characterized by greater attention to the psychosocial support of children of different age as well as their families. Due to the fact that some children have to spend a lot of time in the hospital, the psychosocial comfort is the main important characteristic for them. The paper describes the St. Jude Children’s hospitals, its mission and vision. A comprehensive SWOT analysis of the organization will be demonstrated as well as the unique qualities of the hospital’s programs and services. Finally, the competitive advantage for the organization will be identified in order to provide opportunities to make the organization more desirable to the customer.
The Mission and Vision of the Organization
St. Jude Children’s Hospital was founded in 1962 by Danny Thomas with Lemuel Diggs and Anthony Abraham, as a pediatric healthcare institution which is focused on children’s catastrophic diseases. The hospital is located in Memphis, Tennessee, the United States. Being a nonprofit medical corporation, St Jude Children hospital has completely changed the way that doctors treat the children with cancer and other types of catastrophic illnesses. According to the research of Pui (2009), the survival rate for acute lymphoblastic leukemia has increased significantly to 94%. St. Jude hospital treats children from across the United States and from more than 70 other countries (St. Jude children’s research hospital, 2016). The mission of St. Jude Children’s Research Hospital is to advance cures and means of prevention, for pediatric catastrophic diseases through clinical research and treatment.
The vision of the organization is represented by Danny Thomas, who performs an idea that any child in the world cannot be denied with treatment based on race, religion or family’s disability to pay for the healthcare plan. In other words, the vision is focused on the advancing the treatment process and prevention of catastrophic diseases in children. ALSAC is the fundraising and awareness company for the healthcare institution. The main role and mission of ALSAC for St. Jude is to raise the funds as well as awareness, which are necessary to operate and maintain the hospital in the most efficient way. The management of an organization informs that to $2 million is necessary for a day …
