The 4 P’s of Stryker Corporation
The Stryker Corporation offers knee replacement for the different lifestyles of people by producing a wide range of options for size and functioning. The corporation is dedicated to continuous innovation and only want what is best for its clients.
Stryker Corporation owe its success to the marketing mix it has designed for knee replacement. Their knee replacement product have done its part in helping restore function and remove the pain of patients that come to them. The knee replacement products are the partial knee resurfacing systems, total knee replacement systems, and revision knee systems. Depending on which part of the knee has to be replaced, Stryker Corporation can recommend something for patients.
When it comes to the price of their product, they will assess the patient first before giving a quote. This kind of strategy targets the practical-minded individuals who only wants to avail of services that are really suitable for them. Patients can easily schedule an appointment with one of the surgeons to get an idea.
One of the strategies that Stryker Corporation uses in promoting their products is by posting the testimonials of their patients online in order to inform new patients of how they provide service. Furthermore, by doing this, the prospective patients will be more secure in availing of their products and services. The awards and recognitions that the corporation received is also show on their web site.
Stryker Corporation is based in the United States and that is still their current place of business up to this day. They currently have 27,000 employees that work for them globally, which means that they have delegated their company to different parts of the world. Their place of business is no longer only in the United States.
Knee replacement could benefit a lot of people and this kind of business will never lose patients.
Reference
Stryker Corporation. (2016). Stryker . Retrieved from Stryker Web site: …
