Business Plan: Fitness Worldwide
Executive Summary
Our bodies were created to move. Flexibility is a necessity and this is one reason why our bodies crave exercise. If we deny our bodies this requirement, the bodies react by exposing our health to risks of diseases like cancer, heart diseases, diabetes, high blood pressure, obesity and other diseases. Exercising on the other hand, reduces the risk of exposure, delays the aging process and improves our appearances.Most people understand the importance of exercising but they do not have the time to go to the gyms.
Some dislike the crowds while others are just so busy to drop by a gym. Noting the above, I came up with a plan to help these people stay fit by starting an online gym service, Fitness Worldwide.Fitness worldwide will be a way to make working out easy and enjoyable. More importantly it will provide the subscribers with the convenience they need sine there will be no need to conform to specified schedules. It will also give the clients the privacy as they can do the workouts at the comfort of their homes or offices.
TABLE OF CONTENT
EXECUTIVE SUMMARY……………………………………………………………………………………….…….
The business………………………………………………………………………………………………………
Description……………………………………………………………………………………………..……
Сustomer value proposition…………………………………………………………………….…...
Сompetitive advantages………………………………………………………………………….….…
Market opportunity……………………………………………………………………………………..….….
Competition……………………………………………………………………………………..……….….
Marketing……………………………………………………………………………………………….……
Management team……………………………………………………………………………………….
Financial data……………………………………………………………………………………………..……….
Break-even analysis…………………………………………………………………………………….…
Balance sheet……………………………………………………………………………………….….……
Proforma income projections……………………………………………………………………….….….
Profit and loss analysis…………………………………………………………………………….….…
Supporting documents………………………………………………………………………………….…..…
References………………………………………………………………………………….…..…
The Business
Fitness Worldwide will be a subscription service where the subscribers will have the advantage of choosing from the various packages that meets their nutritional, emotional and physical needs.
Description
To join, one will have to create their account at www.fitnessworldwide.com for free. To access the packages, the free member will have to pay an upgrading fee and choose the package that is affordable and convenient to him. Our online personal trainers will post videos for the clients and the nutritionists will help them create their own nutritional plans to help them reduce risks or averse diseases.
1.2 Customer Value Proposition
The personal fitness worldwide page will be the place where the members can track progress, participate in motivational challenges, create custom meals and nutritional plans and connect with the other fitness worldwide members.
1.3 Competitive Advantage
Our family membership subscribers will have the advantage of enjoying family day out organized by our company. They will meet with other subscribers and participate in motivational family challenges with songs, dances, tournaments and overall fun. The winners will be awarded fitness worldwide trophies.
Market Opportunity
The market niche we will address is the failure of the other gyms to address the specific needs of the various groups of people. Specified packages for diabetic people, obese, those who wish to lose weight and other specifications will be our main goal.
2.1 Competition
We hope to thrive and surpass the competition via our …
