Business Strategy Template
Table of Contents
Executive Summary
Description of the Business
The Mission Statement
Effectiveness of the Mission Statement
Techniques on Environmental Analysis
The PESTEL Analysis Technique
The SWOT Analysis Technique
Resource-Based Analysis Technique
Monitoring and Evaluation Strategy
Management Style
Conclusion
Recommendations
References
Executive Summary
Unilever Company is one of the leading multinational organizations on the globe. The company was established in 1930 as a result of merging the Margarine Unie (a margarine manufacturing firm) and the Lever Brother – a soap producing firm. Since then the firm has diversified not only its market but also its products. Currently, the firm specializes in the production of four hundred brands that include beverages, foods, and even personal care products. It is estimated that the firm has at least 179000 employees within the 190 countries it operates from. The increased performance of the firm has been accrued to its strict monitoring and evaluation policies, which are employed to ensure that its development projects remain on course. Additionally, the firm’s success can also be attributed to its permissive nature of decision-making process, which gives the employees the right to air out their concerns before any decision is made.
Description of the Business
Unilever Company is a leading global manufacturer of consumer goods that specializes in the production of foods, personal care products, and beverages. Some of the food products produced by the company include margarine while the beverages produced by the firm include products like cocoa and chocolate. According to global statistics calculated in 2012, the Unilever Company is the world’s leading producer of consumer goods. The company is one of the oldest multinational corporation on the globe as it was established in 1930 and its products are available in an estimated 190 nations all over the globe. Although the company is responsible for the production of an estimated 400 types of products, it specializes in the production of only thirteen products, whose estimated revenue is approximated to be over one billion. The company is registered as a dual company, which implies that it is made up f two major divisions; the Unilever plc (which is located in London) and the Unilever N.V which is situated in Rotterdam. However, the two companies operate as if they were one and, hence, they are run by the same directors. The company is divided into four main branches that specialize in the production of beverages, personal care, food, and home care products. In addition, the company has established its research and development firms that are located in the United States, United Kingdom, India, China, and in Netherlands. The company started as a result of merging of two firms; Margarine Unie (a margarine producing company that was located in Netherlands) and the Lever Brothers (a soap manufacturing firm that was located in the United Kingdom). Since its …
