Competitive Methods and Core Competencies of the Company example

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Competitive Methods and Core Competencies of the Company


EAST Swire Miami is the first from the EAST Swire family to open in the United States. The hotel location is chosen to meet the expectations of the most sophisticated customers coming to Miami to enjoy tropic climate and the luxurious amenities of the five-star accommodations that are suitable both for business and relax. On the Miami hotel market Swire Hotels competes with thousands of hotels located along the Miami South Channel.

Competitive Methods and Core Competencies of the Company

Swire Hotel opened in Miami in 2016 making up a part of Brickell City Centre in the neighborhood of Downtown Miami. The hotel area is about 369 600 square feet and it is the first hotel opened by Swire Group in the United States. Swire Miami holds 263 guest rooms from 300 to 1,800 square feet and 89 special rooms for a long stay, where kitchens and laundry facilities are arranged. The hotel is situated only 15 minutes far from the Miami National Airport and offers luxury amenities for the customers appreciating style and personalized services. The hotel complex includes a range of unique restaurants and bars, fitness center, pool deck, and comfortable function rooms for official and personal events. Being integrated in the heart of Brickell City Center the customers of the hotel are able to visit numerous retail boutiques and taste delicious restaurant food.

Main Swire Hotel Competitors

The EAST Swire hotel is located in a district closest to the most beautiful views of the Biscayne Bay, where a lot of tourists from every corner of the world come every week to enjoy year-round tropical climate of Miami. The hotel market is saturated with different hotels from chip and mid-range to luxury and magnificent ones suggesting their accommodations suitable for all types of customers. As far as EAST Swire is classified as high-grade hotel the competitors are identified depending on the physical proximity to the EAST Swire and similar range of services, namely, comfortable check-in and check-out procedures, number of guest rooms, availability of unique restaurants and lounge areas, work out and relax zones. The number of main competitors includes as follows:

Hampton Inn and Suites by Hilton with 221 guest rooms of 14 different classes promotes eco-friendly interior and services;

JW Marriott Miami owing 296 rooms most of which is equipped with ergonomic working places suitable for doing business and remaining in the hotel room;

SLS Brickell suggesting 124 rooms and 450 condo residences and renders special services to support 24-hour lifestyle;

Conrad Miami counting to 220 rooms and luxury amenities like serene rooftop pool. The hotel offers 1, 3 and 5 hour routs to explore local culture and food;

Mandarin Oriental Miami with 295 stylish rooms and 31 wonderful suites to bask Asian charm and color;

Kimpton Epic Miami where 411 rooms are offered in combination with pets’ friendly approach.

Swire Hotel SWOT Analysis

There are thousands of different hotels in …

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