Ford Brand Loyalty
The loyalty for the brand always has some background. For the purpose of writing this essay, Ford as the brand was chosen. Ford is the company with the strong world name and history. A positive attitude to the Ford brand grows with dozens of American children through their childhood.
Choosing among the competitor's products, Ford provides the best alternative for the money invested. The manufacturing car market is full of various brands. Ford had some particular competitors which provide similar products. Being produced in the United States, Ford is priced lower that many other cars produced abroad. The choice for domestic industry is obvious because of the price. So there is only one particular competitor's brand produced by the domestic industry – Chrysler.
Personal family attraction by the Ford brand drives my car choice. I have been grown up with Ford. My father and my grandfather drove Ford. So choosing this particular brand is traditional for my family. Driving the Ford Explorer makes me feel attached to the history, my family, and the whole United States' industry. Even the inter design of the car, which so many people do not like, looks very traditional and domestic. So to my personal attitude, the interior is better the advantage, rather than disadvantage.
The qualitative and quantitative aspects able to satisfy all consumers' needs and wants. Ford Company develops with the world. There constant innovations for fulfilling social and ecology factors. Fuel efficiency, improved impact on the ecology, less gasoline dependency are the factors that fulfill the main consumer demands.
Conclusion
The attraction for the Ford brand bases on the several factors such as family attitude, emotional connection and qualitative figures. For the personal choice, even being provided with better performance, I would chose Ford, since all my family have being using this car for so long time. The historical and emotional connection is more important factor as other qualitative …
