GoPro Inc. Technology Success and Business Analysis
GoPro Inc. is the company that develops and manufactures a series of high-definition personal cameras. The company also supports web applications for the footage editing and sharing. The utilized technologies are split into manufacturing, customer relationship, and supply chain technologies that include software and hardware. Manufacturing technological elements comprise of production line equipment and software – 3D printers with unique internal programs developed, switching and controlling elements, production accounting system with computers and servers, finished or semi-finished products storing, finished products or prototypes developing and testing laboratories (GoPro, Inc.,). Customer relationship management (CRM) is digitalized by means of operating CRM application connected to the GoPro website and is enhanced by a chain of distributors all over the world. The distribution chain envisages additional technologies such as laptops, smartphones or tablets with GoPro applications to get in touch with customers. Supply chain operates based on materials and products tracking program and thus require a purchasing team to be equipped with smartphones and tablets.
There also a range of technologies that is not included in this research but is worth mentioning. Desktop computers are vital for developers, accountants, and quality managers. Faxes can be used to get offers and quotations from potential suppliers, customers, or state authorities. Corded telephones may comprise an internal telephone system for better communication between departments. Multifunctional printers can also contribute to a daily office routine such as printing, copying or digitalizing documents. Wireless network equipment is necessary to provide better internet distribution over offices and eliminate multiple wire connections.
As the GoPro develops new technologies it is also greatly impacted by multiple technological innovations. Sporty customers admire action cameras and want their equipment to be easy in use. GoPro customers’ requirements are focused on further improvement of the GoPro content offload, access, and editing (Cipriani, Jason). Following these needs, the company plans to reevaluate and simplify editing tools as well as to upgrade cameras connection to smartphones and cloud services. Direct upload to the most popular services such as YouTube or Dropbox will streamline and accelerate the sharing process and will allow GoPro customers to benefit from their equipment. Many people in the world earn money by uploading videos and photos to the special images and video stocks and the faster is the sharing process the higher is the benefit.
Technology changes support the GoPro development and market flexibility. Having put the quality and uniqueness of the videos filmed by the cameras on the first-place GoPro managed to find the way out of a significant decline faced in 2016. Together with the versatile cameras producing GoPro management is oriented on transforming the company from camera producer into a media enterprise ("Here Is GoPro's Ambitious Plan to Become a Media Company"). The business strategy is now focused on creating an in-house entertaining unit engaged in the original content creation, namely – travel series, music series, and family-themed titles. GoPro plans to gain from the customers’ video by establishing a crowdsourced …
