Individual Case Study Assignment Guide
Table of Content
Executive Summary………………………………………………………………………………
Background……………………………………………………………………………………….
Introduction……………………………………………………………………………………….
Body………………………………………………………………………………………………
Conclusion……………………………………………………………………………………….
Recommendations………………………………………………………………………………..
References………………………………………………………………………………………..
Executive Summary
The current paper will compare and contrast Toyota and Ford companies with the use of relevant operations management theory and concepts, empirical research literature plus non-academic business resources to address the topic. There will be provided a brief descriptive profile of both Toyota and Ford companies. The paper will compare and contrast each organization’s customer benefit package, value chain activities, operation strategies, supply chain management, goods and service design and sustainability management practices. There will be made specific recommendations to management with regard to improving each organization’s operations for a sustainable future. The current paper will specify different aspects of the Toyota and Ford success, which helped them to keep sustainability at each stage of their being on the world’s market. Toyota is a quite younger company, which took experience of the Ford Motor Company, however, the last one has its own keys to success, which are useful nowadays and are specific only to itself.INDIVIDUAL CASE STUDY ASSIGNMENT GUIDE
Introduction
The effectiveness and applicability of the Ford’s model of corporate and operational management and convergence with other national models remain open and very important. Toyota management reflects its historical features, culture and social psychology. It is directly related to the socio-economic structure of the country. The current paper will compare and contrast Toyota and Ford companies with the use of relevant operations management theory and concepts, empirical research literature plus non-academic business resources to address the topic.
Background
June 16, 1903, a young American engineer Henry Ford, with the support of a group of financiers, founded his own automobile company Ford Motor Company, which has become one of the largest in the world. The main aim of the inventor was the transformation of a luxury car in the essentials. Initially, the company was engaged in the production of Ford vehicles with two-, four- and six-cylinder engines. There were released seven models: A, B, C, F, K, N, R. The company, which produces cars under the brand Ford, is now the world’s fourth largest car manufacturer in terms of production for the whole period of existence. Toyota Motor Corporation is not only the most successful carmaker in the country, but, for many years in a row, holds the position of the world’s largest automotive group. For more than 80 years, the company successfully operates in more than 160 countries. However, there is given the relatively late entry into international markets, Toyota is still considered by many experts as the “Achilles heel” corporation. Overcoming the consequences of the recent geographic disasters and the impact of the global recession, the company is not satisfied with its local competitors, which are allocated at market shares. There is a fact that the company is pursuing the strategic goal of expansion in the world comparing it with the US rival Ford. The active position of the …
