Luxury Brand Marketing
Introduction
Tesla Company is the most premium brand of premium cars in the United States. Tesla was the best-selling premium luxury car in the market for the year 2015. Its high end production of autopilot and electric cars makes the model a perfect premium luxury model. Bugatti Company has also focused on luxury cars and pushed for the most luxurious sport cars in the market. Bugatti models are well distributed in the market. In the sport luxury sector, Bugatti has manufactured cars as well as other sporting activities, the most recent being yacht developed in collaboration with Palmer Johnson Company.
Section I (Premium luxury)
Introduction
Tesla Company has achieved an ultimate solution in the car industry, manufacturing premium luxury cars. The objective of Tesla manufacturing as noted by Elton is to stimulate the initiation of sustainable transport. The company is seeking to accelerate the transformation of the transport sector to electric cars by ten years. Therefore, Tesla will raise the competitive advantage to foster other car companies toward electric car manufacturing.Brand equity-history, country of origin, services and products.Tesla Motors Inc. is an auto designer and manufacturing company based in the United States. The company was established thirteen years ago, in 2003. It gained popularity with the release of the Roadster model, an electric Sports car. The Tesla S model is the second model of the company yet it has gained popularity in the America. In 2015, the S model had the most sales in the market. The company also offers electric recharging stations as well as sale of high valuable electric storage for electric vehicles (Brown 34).
Design, values, and manufacture
The Tesla model cars are designed to run on rechargeable electric energy devices. The brand is well known as the most developed electric cars with ubiquitously fast-charging stations distributed within the line of their customers. The brand also has a well-developed software that enjoys regular and important updates over time. The cars have an auto pilot feature that makes the cars extremely luxurious while driving (Trop & Diane).
Section II (luxury)
Introduction
Bugatti Veyron is a striking art of perfectionism, luxury, and state of the art lifestyle. The Gulinelli brothers assess their products through its excellence that attributes to its value and pricing. The Bugatti cars are a pure luxury as the company has maintained a peculiar degree of exclusiveness and statue from the retail point to its associates.Brand equity-history, country of origin, services and products.
Bugatti was established in 1909 as a French car manufacturing company in Germany. It majored in development of luxurious sports cars such as the famous Grand Prix, Royale, and Atlantic among others. The model company was acquiesced by the Volkswagen group of automobile production in 1998. The model is exclusively identified for its luxurious sports car manufacturing (Philips).
Summary for perception of luxury
People prefer Bugatti for its considerably sleek design. Being labelled as the fastest car also makes people prefer the model over other. The racy design of …
