Online Social Entrepreneurship example

Online Social Enterpreneurship

Abstract

As a discipline, social entrepreneurship increases social capital between members of various communities through coordinating the use of business strategies and social management theories in establishing solutions to various problems in a society. The overall objective of this investigation is determining the actual factors that enhance success in integrating online strategies in social entrepreneurship activities across the world with precise emphasis on quality service provision, growth and success mechanisms, and the possible impact of online/internet marketing in this discipline. The study design used employed was a cross-sectional approach which eventually led to the realization that quality services, value creation, strategic planning, and online are untapped potentials in this field. Thus, the investigation led to recommendations that social entrepreneurs adopt and embrace these three factors and that there should be a lot of investment in social research.

ONLINE SOCIAL ENTREPRENEURSHIP

Social Entrepreneurship is a very useful discipline in the society as it increases social capital between members of various communities (Stanghini, 2013). It entails an individual’s initiative towards coordinating the use of business strategies and social management theories in establishing solutions to various problems in a society. The contemporary society experiences very many natural and artificial challenges that affect the well-being and lifestyles of human individuals. For instance, climate change has become a major environmental problem in the current century causing a variety of consequences on global communities (Trivedi, 2010). A social entrepreneur will closely study any challenge in the society, design a solution using entrepreneurial mechanisms, and disseminate the information regarding the solution to many societies that suffer from similar challenges for adoption. Business entrepreneurs often concentrate their efforts towards establishing organizations or business enterprises in order to earn a profit (Corner & Ho, 2010).

They always lack the tendency to consider the social benefits that are inherent to the society where they sell their commodities. Moreover, their commodities often lack the capability to solve existing system challenges. These individuals are preoccupied with satisfying their personal interests rather than solving a large-scale problem in the society. Therefore, this paper will attempt to investigate why online social entrepreneurship has not been a popular and effective practice in different areas of the world where social entrepreneurship is practiced.

Research objective

The overall objective of this investigation is determining the actual factors that enhance success in integrating online strategies in social entrepreneurship activities across the world. What factors encourage social entrepreneurs to use online platforms successfully to either market their social enterprises or attract investors to finance their social business activities?

Literature Review

Apparently, social entrepreneurship has been described as a discipline which experiences shortages in research approaches (Ketchen, Ireland & Webb, 2014). The existing research methods used by individuals who conduct study inquiries in this discipline are either ineffective or inappropriate in various circumstances. This investigation will adopt a cross-sectional approach in which the major source of information is secondary data from previous research.

The world has several renowned social entrepreneurs who …