Potential Site Business Proposal Items List
Open-space café with cats
Small Family Bakery
Chain of Large Supermarkets
Potential Participants
waiters, vets who take care about the pets
shop assistants, bakers
shop assistants, cashiers, cleaners, security officers
Potential Settings
café hall, pets’ room, WC
counter
sales area
Advantages
Relaxing atmosphere and communication with animals; emotional relationship waiters-vets-pets-regular client; researches exist (Wu, Cedric Hsi-Jui, and Shen, Chieh-Hen 2013).
Easy and immediate access; interactions with clients might be video recorded; researcher may act as a first time customer.
Easy access; researcher could be a full participant pretending to act as an apprentice or getting a job; wide range of emotions; the interaction will definitely be video recorded.
Disadvantages
Allergies to cats; a necessity to take off shoes in order not to bring dirt and microbes to the place cats live; uncontrolled behaviors of cats; scratches, damages, cats’ hair; stolen food by pets.
Ordinary and short-term communication with customers; research may be short due to the lack of place and busy working hours.
No comfortable place to sit and watch; short-time interaction with customers, many researches exist.
Works Cited
Wu, Cedric Hsi-Jui, and Shen, Chieh-Hen. “Factors Affecting Customer Positive Emotion and Service Relation-Restaurants in Hotel as Examples.” International Journal of Business Tourism and Applied Sciences, vol. 1, no.2, July-December, 2013, pp. …
