How a Research is Conducted in Apple Inc. to Address The Problems or Issues
Apple Inc.
Apple Inc. is an American multinational technology company which was founded by Steve Jobs, Ronald Wayne, and Steve Wozniak in April 1976, with the aim of developing and selling of personal computers. Later in January 1977, it was renamed to Apple Computer, Inc in January 2007.This move depicted its shifted focus to customer’s electronics development is a concern which led to the company to be branded as the world largest information company (Barrow, S., & Moseley, 2005). Apple Inc. mainly focuses on designing, development or manufacturing and marketing of media gadgets, mobile communication devices e.g. PCs and music players.
The company has a vast investment in software engineering which entails developing and commercialization of software's, PCs drivers, networking solutions which have led to the introduction of wide range of products branded Apple Inc. Such as iTunes, Mac, iPhone, etc. which provides target market with the broad set of goods which are unique, user friendliness and meet the target market needs (Zalega, 2012).
Apple Inc. being the "world largest information technology company" it has potential problems or issues that might be addressed with a research study. The salient issues which the company encompasses entail; the market potential, attributes of the target market, brand performance in both local and international market and its market share.
Market potential refers to the maximum total revenue of all supplier’s market during a period, through research, they will be able to analyze and understand the target market reaction towards product advertisement or rather change in the price of Apple product in the market. On the other hand, market share research can be conducted in tandem with market potential (In Ereaut et al., 2012). The research will clearly indicate the position and share in the percentage that Apple Inc. products hold in the market as compared to the competitors such as Samsung Electronics, Amazon, Foxconn, etc. which will aid in gathering information on the opponent's capabilities and strength tactics in the market and lay out appropriate strategies (Zalega, 2012).
Target market attributes Research also plays a vital role as it is aimed at finding out if there is any deviation in quality and information on the distinct aspects that the target market is after in Apple Inc. products. For instance, different users from different regions exhibit different traits, and this will aid Apple Inc. to incorporate the aspects to ensure that it meets the target market expectation. Considering the attributes and needs of these different users, this will boost the company client retention strength and will attract more customers (Ferber, 2013).
Another area that warrants research is the brand performance in different regions in the world; this necessitates finding out the customers’ views or opinion concerning Apple Inc. brands. Understanding the information regarding how the brand is depicted, the company will come up with strategies to make a significant improvement to meet …
