McGraw-Hill Education
Introduction
To improve distribution rates and revenue, businesses such as educational publishing companies adopt several strategies to accomplish these goals. Educational publishing companies may take advantage of different platforms for promotional purposes and to improve its products or offerings, and the user experience as a whole. Due to technological advancement, however, more companies choose to take advantage of digital strategies. Considering this trend, the purpose of the succeeding discussion is to explore and evaluate the digital strategy of an educational publishing company. To narrow down this research into technology and educational publishing companies, the discussion will focus on McGraw-Hill’s strategies. The succeeding discussion explores the evolution of McGraw-Hill as a company and of the company’s strategies as a result of technological development.
The discussion will also include a reflection and assessment of McGraw-Hill’s transformation. McGraw-Hill Education’s Digital StrategyMcGraw-Hill through the YearsMcGraw-Hill Education is a publishing company that primarily aims to enhance both teaching and learning experiences for teachers and students. The company’s main objectives is to improve learning by helping educators “impart their knowledge to students more efficiently” (McGraw-Hill Education). McGraw-Hill work with experts around the world from content developers, learning engineers and specialists in pedagogy to create the best sources and materials that are proven to contribute to positive learning outcomes. McGraw-Hill also takes advantage of technology to accomplish its objective. Aside from working with experts, the company focuses on taking advantage of technology to improve its products and delivery of services. McGraw-Hill’s reliance on technology is evident in the company’s growth and development over the years. James H. McGraw, a school teacher, founded the company in 1888. In 1917, McGraw and Hill entered a merger, thereby forming the McGraw-Hill Publishing Company, Inc. From the 1930s until the 1950s, McGraw-Hill collaborated with other publishers to publish educational content and later on to address the needs post-World War II.
McGraw-Hill worked on expanding its service by initially focusing on developing content for primary and secondary schools. Later on, the company added content for colleges or universities. The company also expanded geographically with its acquisition of the Tata Group in India. In 1989, years after the invention of the computer, McGraw-Hill began using a computerized publishing system (PRIMIS). The PRIMIS helped educators align their curricula with textbook content. Apart from adopting digital technologies, McGraw-Hill also sought to improve its services by considering advancements and trends in education. In 2006, McGraw-Hill launched the Acuity suite that would help educators conduct formative assessment online. McGraw-Hill followed this up with the development of an online assessment platform with language that may be translated in other countries. Hence, this is testament to McGraw-Hill’s desire to innovate not only using new digital technologies but also new knowledge or information about pedagogy and learning.McGraw-Hill has always been a pioneer in the education publishing industry. Aside from releasing the first online assessment tools for educators, the company was also the first company to go digital in 2011 by making …
