Strategic Plan Step-by-Step Paper
In analyzing the sector where the innovations have more common place, the robotics industry is immediately recalled. iRobot new product division with a innovative item is analyzed. It is the healthcare communication robotics division of iRobot Company, with the leading robot - Helpy 100i.
Innovative Product
The new robot – Helpy 100i – is autonomous telepresence robot. It is neither the novelty item controlling via iPad for video calls, nor R2-D2-sized telepresence. It is high-end audio, autonomous, top-of-the-line, HD video telepresence robot. It is designed to allow the physician to be virtually present during patient survey.
Helpy 100i is developed as a video collaboration, self navigating robot. It enables visual access to the patient without physical presence of the doctor. Naturally, it will be mostly applied in family medicine practice as the primary line for the initial patient treatment. Its unique benefits will provide enormous assistance in pediatrician practice. Helpy 100i will bring virtual and visual collaboration between the physician and the patient.
It is necessary to state that iRobot was founded in 1990. In 2015, the level of revenue accounted for $617 million. The company welcomes more than 500 employees. iRobot stocks are traded on the NASDAQ (iRobot Official Website, 2016). According to the iRobot Form 10-K (2015) there are three divisions operating in the company: home robotics, defense and security, corporate robotics. Taking into regards the fact that the defense and security division reports the sharp decline in the sales, revenues and profits for the last year, the company needs new innovative division to boost sales and to cover new market segments. The healthcare industry is chosen to be the prospective field of future robotics introducing especially in communication area. iRobot sells its robots through different distribution channels: on-line stores, chain stores, value-added resellers and distributors.
Mission and Vision
It is important to underline that the mission of the company is the reason for its existing, whereas the vision is the direction where the company goes. The vision of the new healthcare communication robotics division is to introduce practical robots which will cancel the need for a physical presence of a doctor. The mission of the new division is to develop and to build robots that make a difference in patient-physician relationships. The above mentioned vision and mission of the new healthcare communication robotics correspond to the future direction of the iRobot Company’s development.
The new Helpy 100i will perfectly fit into the daily routine of families and healthcare entities. There will be no more need to spend time to get to the doctor’s office or to wait half a day with a child suffering from a fever for the doctor’s visit. The physical presence is abolished.
It is needed to point out that each research, development, design and launch of the new robot is driven by division’s deep understanding of the consumer needs …
