100 Hot Consumer Behavior Essay Topics

In this article you will find a brief overview of consumer behavior research and consumer psychology examples as well as a practical guideline on how to write an essay on consumer behavior. Most importantly, this article will provide you with 100 hot consumer behavior essay topics that will make choosing a topic so much easier for you. This list is a real gem if you are looking for:
- essays topics
- topics for presentation
- assignment topics
- topics for projects
Consumer Behavior Research
Consumer behavior is social science that involves marketing, psychology, sociology, ethnography, behavioral economics, and anthropology. The concept of consumer behavior involves intentions, decisions, and actions connected with purchasing goods and services, using them, and disposal activities. In essence, any behavior associated with purchasing anything can be considered as consumer behavior.
When we investigate consumer behavior, the topics of research include, but are not limited to:
- Motives of purchase
- Impact of the society/social group on purchase intentions
- Usage rates
- Possibility of repurchase
- Word of mouth
- Ethnographic factors of consumer behavior
- Methods of impacting and predicting consumer behavior
- Consumer decision styles
- Role of emotions in consumer behavior
- Customer loyalty
Consumer Psychology Examples
In the market environment, customers seek to purchase goods and services to meet their needs, while sellers strive to develop marketing strategies that would be the most impactful in motivating consumers to buy. That being said, marketing strategies are often designed to make the product more appealing to customers by influencing emotions and feelings.
Consumer psychology examples include the ways in which marketing campaigns influence consumer behavior. Appealing to customers by making a marketing campaign touching, emotional, or funny, are all examples of consumer psychology.
Let us consider several examples of consumer psychology, both good and bad, to get a better understanding of how marketing manipulates feelings of customers.
- Successful consumer psychology example
Procter & Gamble’s “Thank you, Mom” Campaign is emotional and strong, focusing on how mothers support their children no matter what. This campaign was tied to the 2018 Winter Olympics and promoted inclusion, diversity, and family values.
- Consumer psychology failure example
One of the most notable marketing failures of the 2010s is, without a doubt, Pepsi commercial in 2017. The ad exploited unity, freedom, and diversity as a way to communicate to every customer, depicting a carbonated soda as an element equally important as protest, democracy, and equality. An attempt to manipulate customer feelings was so obvious that the ad was taken down after a severe backlash.
How to Write an Essay on Consumer Behavior: Outline
Generally, just about any essay includes 3 major parts, namely introduction, body paragraph, and conclusion. Whichever of the hot consumer behavior essay topics you choose and whatever length your essay is, you can use the following outline to construct a logically structured essay that will engage your readers and will reflect your topic to the full.
1. Introduction
- Hook – the first sentence or two in your introduction that grabs readers’ attention. Can be a quote, relevant statistical data, interesting fact about your topic, a question, or a strong statement. Hook is like a good ad campaign – it sells the rest of the essay to your readers and motivates them to continue reading. Hook also demonstrates your skills of presenting your topic of choice
- Presentation of the topic – reveal what you will write about. Make sure to be clear and concise
- Topic background – reveal the general perspective in which you will research specific concept or phenomenon
- Thesis statement – a sentence that contains the main idea of your essay
- Transitional hook – typically the last sentence in an introduction that smoothly connects the introduction with body paragraph. Refer to what you will write about in the body paragraph to bridge the introduction with the rest of the paper
2. Body paragraph – the number of body paragraphs can vary depending on essay length, while their general structure and elements are uniform
- Topic sentence – reveal in the nutshell what the paragraph is about
- Details about the sub-topic, such as statistical data, findings from relevant and credible sources, interim conclusions, etc.
- Concluding sentence – summarize the paragraph
- Transition sentence – ensure logical transition between body paragraphs. Concluding and transition sentences can be merged into one sentence.
3. Conclusion – summary of your essay. Don’t simply rewrite your main findings, but reveal them in logical sequence, demonstrating connection among facts, cause and effect relationships, and concepts. Restate your thesis statement with regard to the findings you write about in your body paragraphs.
How to Research Consumer Behavior
Here is a list of 7 unconventional sources of information about consumer behavior that will help you find out more about your chosen topic:
- Customer review websites and customer reviews for different products
- Conduct a survey on survey website, such as Survey Monkey
- Interview your friends, family, or basically anyone you would like to
- Social media pages of brands and customer comments on them
- Blogs on products and brands
- Newspaper articles on market trends
- Your own experience – you are a customer and your opinion is a source of information that matters
Consumer Behavior Essay Do’s and Don’ts
Do’s
- Research your topic in various sources
- Outline your essay before writing
- Reconsider thesis statement after writing every body paragraph
- Don’t simply paraphrase thesis statement in conclusion, but restate it with regard to information you’ve researched in body paragraph
- Make introduction and conclusion clear and concise, optimal length for each is around 10% of the essay
- Use citations not only to avoid plagiarism, but to demonstrate your dedication and hard work researching your topic
- Write your introduction after completing the body paragraph and conclusion – this is a secure way to write an introduction that represents your paper in the best way possible because you know what the paper is about
- Proofread your essay to make sure you avoid grammar mistakes
Don’ts
- Rely solely on your opinion, opinions of your interviewees, or results of a survey if you conduct one – it is unprofessional and you will most likely miss a lot of aspects of the topic
- Write lengthy intros and conclusions – your intro is supposed to intrigue and interest, while conclusion remind of major points rather than include actual research
- Avoid topic sentences – these are important elements of essay structure
- Ignore coordinating thesis statement after writing the paper – it can turn out to be out of touch with your body paragraph content
100 Hot Consumer Behavior Essay Topics
The topics below are designed to be versatile, interesting, topical, and truly compelling for essays, presentations, assignments, and projects.
Let’s get started!
- Influence of price on consumer behavior
- Price change and consumer behavior in luxury goods market
- Customer luxury value perception
- Mass marketing of luxury and consumer behavior
- Prestige-seeking consumer behavior
- Customer behavior and marketing strategy in luxury segment
- Review and analysis of successful/unsuccessful examples of marketing strategies in luxury segment
- Self-concept in consumer behavior
- Symbolism and market behavior
- Impulsive purchasing
- Attachment and consumer behavior
- Cross-cultural consumer behavior
- Cultural dimensions and consumer behavior: the role of indulgence
- Convergence and divergence in consumer behavior
- Greenwashing as a marketing strategy
- Consumer reaction to “green” brand claims
- Current problems in consumer behavior
- Consumerism as a form of consumer behavior
- Risk taking in consumer behavior
- Consumer value and consumer behavior
- Consumer behavior trends in online shopping
- Sensory marketing and consumer behavior
- Consumer perception of price
- Consumer perception of quality
- Brand extensions and brand relatedness
- Mainstream vs trendy products and consumer behavior
- Personal values and consumer behavior
- Word of mouth and electronic word of mouth as a factor influencing consumer behavior
- Brand ambassadors and consumer behavior
- Corporate social responsibility as a factor influencing consumer behavior
- Brand image and consumer behavior
- The role of customer trust in consumer behavior
- The impact of negative online reviews on product perception and purchase intention
- The role of social media peer communication in shaping consumer behavior
- Is consumer behavior rational?
- The role of value maximization in consumer behavior
- Maslow’s hierarchy of needs and consumer behavior
- Impact of prior experience on purchase intention
- Neuromarketing in consumer behavior
- Neuromarketing and ethics
- The role of aesthetic taste in consumer behavior
- Customer retention methods
- Effects of sexual advertising on consumer purchase intentions
- The role of packaging in consumer purchase intention
- Brand sustainability as a positive factor of consumer purchase intention
- Product placement and its effect on consumer behavior
- Innovations as a factor influencing consumer behavior
- Color-emotion associations
- Pink for girls, blue for boys: gender differentiation of children’s’ goods
- Marketing power of emotions
- Emotions and brand attitude
- Measures of purchase intention
- Customer satisfaction measures
- Customer satisfaction and customer loyalty
- Customer loyalty and repurchase intentions
- Brand familiarity and purchase intention
- Smartphones, e-waste, and disposal activities
- How fast fashion brands attract customers
- Perceived quality and purchase intention
- Organic food customer perception
- Purchase intention and celebrity endorsements
- Social media influencers and consumer behavior
- Do customers care about business ethics?
- Purchase intention and controversial products
- Consumer animosity
- Impact of the country of origin image on consumer behavior
- Determinants of purchase intention
- Repurchase intention in services
- Customer satisfaction and repurchase intention
- Consumer clothing disposal behaviors
- Personal factors of consumer disposal tendencies
- Masstige brands and consumer behavior
- Brand advocacy development
- Customer relationship management trends
- Purchasing power and consumer behavior
- Economic conditions and consumer behavior
- Education level of consumer behavior
- Consumer decision style overview
- Hedonistic decision style
- Brand-conscious customer choice
- Social status and consumer behavior
- Impact of sales associates on consumer purchase intention and behavior
- Product life cycle and consumer behavior
- New product adoption types
- Factors that cause brand-switching
- Online consumer behavior types
- Guerilla marketing and consumer behavior
- Concept of brand awareness and its impact on consumer behavior
- Impact of the Internet on buying process
- Perfectionist consumer decision style
- Behavior of a healthcare customer
- Consumer behavior of Generation Y
- Shopping behavior of baby boomers
- Generation Y vs Baby Boomer consumer behavior
- Brand loyalty of Millenials
- Brand awareness and social media
- Generation Z consumer behavior
- Future consumer trends 2020
- Situational variables and consumer behavior
- Methods of predicting consumer behavior